←back to Blog

What Contractors MUST KNOW About Content on Their Websites

In this fast-paced world you have less time than ever to get your point across. Sure your content has to be good, but it also has to be short. Give People these three things in your copy and I promise you will help your contractor website move them from prospects to clients:

1st Paragraph-Tell them about you and what makes you so good…for them! They don’t care why you are good unless it helps them.

2nd Paragraph-Tell them what you do (what is the purpose of the page) and again, write it in a way that provides a benefit to them.

3rd Paragraph-Tell the what you want them to do next. I always love to give people options in this paragraph.

“To see a list of services, view our services page. To see some examples of our work, check out our gallery page. To read what some of our former clients have to say about us, read our testimonials page. And to contact us, you can call us at xxx-xxx-xxxx or submit your information through our contact form here.”

Now that helps you sell!

One response to “What Contractors MUST KNOW About Content on Their Websites”

  1. Chris Haught Avatar
    Chris Haught

    Great explanation of how a site should flow, thanks!