If you think this post is going to tell you which one ALWAYS works better than the other…you are mistaken. The reason being is both are equally important to the long term health of your contracting business. But, to get at clients or customers fast, PPC always wins. If it is free leads and traffic you want month after month, year after year, then it is SEO that you want to focus on. A combination of the two works best…but not if you are sending them to a shitty website! So maybe a site review or redesign is in the cards? Let’s talk soon!