To some of you, this is going to be the most boring post you have ever read. To those of you who understand that incremental changes mean big results, this is going to be a pretty big deal.
Your website typeface matters!
I have been doing a lot of reviews lately, and I have come across some very beautiful sites that need little if any changes and I have come across sites that need a lot of love.
But one of the problems I see across the board is the font type and size.
Most readers today have some type of reading aid…glasses, contacts, whatever. Comes from years now of squinting at little computer screens.
Make it easy for them to read!
Instead of having Mrs. Jones press her face up against the screen or have to finagle with screen settings, just make your font type Arial and the size 14 for all text contained in a paragraph.
Headlines need love too!
If you are going to make your basic text larger, you are going to need to increase the size of your headlines and page headings as well. So go with Arial font again, and chose either 16 or 18 font size.
It’s the little things that matter
When people leave your site they don’t stop by to tell you why, and you don’t want people to leave because they can’t read it, so help out the Jones and make it just a little bit easier to do business with you.