We mass produce a lot of things in this country but your content shouldn’t be one of them. If you have a site that has hundreds of pages with the same content except for a different city or zip code, how long do you think it is going to be before Google drops your ass from the search engines? Do you really think you are providing your readers (future customers or clients) with a good user experience Of course you arean’t, but you have been convinced by people in my industry that it’s OK. That people don’t matter, search engines matter. And I am here to tell you that is isn’t the amount of traffic you get to your site, it’s about what you offer them when they get there.