Ever since you were a kid you like building things. Maybe you went to tech school or learned your trade after you got out of high school. Then you made your bones fetching coffee and smokes your first couple of years until you moved up the rung and became proficient in your craft. Then one…
I’ve gotten a lot of e-mails lately asking how much contractors should spend on advertising, which has led to an informal series of posts on the topic. But let’s face it, there’s no fun in watching ad budgets, you want to spend as much as you can to let the world know about your good…
So last week I wrote a post to help you figure out how much you should spend on your advertising, and today I want to talk about how to maximize that budget. Hopefully you realize by now that you need to spend enough money on advertising to create an impact in your market. While you…