I write a lot about testimonials and user reviews because they are more important now than ever. At no time in advertising history have peer reviews and opinions had as much power to sway the general public as they do today. Sure, we all know the stat; make one person happy with your product or…
If you have read this site for any length of time, then you know that you don’t just sit down and “knock out” an advertisement. Fact is a good amount of detail should go into each of your ads. But if you are having trouble designing and developing ad copy on your own, then use…
This post has nothing to do with marketing, but everything to do with the future success of your business. In fact, these two little words, which you never had to worry about in the past, can mean the difference between making payroll or going bust, that’s how important they are in today’s economic climate. The…