Contractor websites (and their designs) are no different from any other site on the interwebs. A lot of emphasis on where your site ranks in Google depends on visitor “stickability”. This is a measure of how long visitors stay and how many of your pages they visit. The longer they stay and the more pages…
Take Google’s latest fascination with link building as a sign things are only going to get tougher to rank for your primary business lines, which means you have to stop relying on organic traffic.