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August 2013

  • Why Social Media Will Beat Testimonials – And an Offer

    This is the newsletter I sent out to my 950 or so subscribers. It is a newsletter that talks about a few important things: Getting things done that we promised ourselves we would do Caring for our social selves-and our businesses Why I think social is going to be more relevant than user reviews What…

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  • Two Tools Every Contractor Website Should Have

    Contractor websites (and their designs) are no different from any other site on the interwebs. A lot of emphasis on where your site ranks in Google depends on visitor “stickability”. This is a measure of how long visitors stay and how many of your pages they visit. The longer they stay and the more pages…

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  • Contractors, Stop Relying On This to Build Your Businesses!

    Take Google’s latest fascination with link building as a sign things are only going to get tougher to rank for your primary business lines, which means you have to stop relying on organic traffic.

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