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  1. Michael Slattery
    August 25, 2013 @ 9:28 pm

    Great article but as a roofing company I feel our site will always be our main lead generator. FB and G+ are not for getting leads but are more about branding and establishing authority in my field. I just try to create buzz and if it comes from Mumbai, that’s OK. For other businesses such as restaurants social media can be a great sales tool but if I put too much roofing related stuff up there . . .crickets.
    roofer mike

    • Michael Slattery
      August 25, 2013 @ 9:34 pm

      As a PS, you’re offer looks great for a company that needs a social media presence. I have two friends who own pizza shops. One has a Facebook Page and one doesn’t – guess who’s making the most pizza.

    • Darren
      August 26, 2013 @ 9:17 am

      I agree…your website is ALWAYS your online showroom, and social media is a branding tool. Don’t get me wrong, people can sniff out a “store bought” social media campaign vs. a natural campaign. Sure, all of your likes and friends aren’t going to come from your general area, but when you have 5 followers for six months, then one day you have 2,000, all from all over the world, that’s a gamed social media program, and people know it. Thanks for stopping by Michael and commenting, and I bet Mr. Pizza who promotes themselves (for free) on social is the clear winner.

    • Heidi Nyline
      August 28, 2013 @ 10:15 am

      Hi Michael, I used to think the exact same way as you about social media. Here’s the thing though. Facebook and Twitter can do something your website can’t – engage personally with your followers. That engagement is what turns a follower into a customer and when they do need a roof – they already know who they want.

      It’s taken a couple of years (yup it takes a long time) but I definitely generate more than just buzz from my Facebook page.

      Great advice Darren. If I didn’t enjoy social media so much I would have you do it for me.

      • Darren
        August 28, 2013 @ 10:19 am

        Thanks Heidi! You are a perfect example of DIY social!