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Why Social Media Will Beat Testimonials – And an Offer

social media contractor

This is the newsletter I sent out to my 950 or so subscribers. It is a newsletter that talks about a few important things:

  • Getting things done that we promised ourselves we would do
  • Caring for our social selves-and our businesses
  • Why I think social is going to be more relevant than user reviews
  • What I think is a great offer
  • How I can give you more time to get things done

Can you smell that? Go ahead, take a deep breath…

Smells like fall doesn’t it? It’s right around the corner…football, cool weather and reflection.

Wait, what? Reflection?

The days are getting shorter and the time to sit back and reflect on what we wanted to get done vs. what we got done is coming up fast. One of those things I hope you are able to check off your to-do list is a social media marketing campaign.

Because September is Social Media month…OK, I made that up, but I am trying to make a point!

Every contractor needs to be on social media today. That’s not a sales line, it’s fact. Social media profiles are being used as confidence factors just like reviews and testimonials.

In fact, I think social media has the ability to replace reviews in the next few years, and here’s why. Even the grand-daddy of reviews (Yelp) is having trouble keeping fake reviews in check, and when people can’t rely on testimonials or reviews, the only thing left is going to be social.

Your prospects will checkout:

  • How many followers you have
  • How many tweets you’ve posted
  • How many friends you have
  • How many likes you have
  • How many posts you’ve made


Because you can’t game audience, and you can’t do 2,000 Twitter updates or Facebook posts in a day without looking like a fraud. Sure you can buy likes and you can buy followers, but Mrs. Jones is getting too slick for that. She knows someone liking your page from Mumbai isn’t real, or a comment from a follower in the Ukraine…bullshit and she knows it.

No, she wants to see organic growth inside your community over the long term. People who follow you locally, in your area and who are just like her…and that’s not something you can buy, it has to be built with a solid foundation, like a house.

And it takes time…a long time! And you need to get started

But I get it, you are trying to run a business, who has time to build a social media network and paint or build or remodel houses?

Here’s an idea…let me manage your social media marketing!

I manage your day-to-day social media marketing posting information I curate for you everyday from the web out to your Facebook, Twitter and Google+ channels along with periodic posts with any promotions or offers you have with the main objective being brand-building and marketing you as the expert.

I post 7 days a week at least 2 posts a day to each of your Facebook, Twitter and Google+ profiles. That’s 6 interactions daily, 180 a month, 1080 over 6 months, 2160 over a year.

If you aren’t doing it, someone needs to be building your brand online. And I do it the right way, the same method I used to get you to read this very sentence…honest caring about your community.

How’s it help?

It builds a following, builds brand awareness and a social media presence while maintaining your reputation…This is what every contractor needs to have in 2013 and beyond!

The best part is the price…

It’s $99 a month, billed on a monthly subscription, and you can cancel anytime. I spend about a half hour a day on your account, each day. So you are basically paying a social media expert $10 an hour over the course of a month to manage your campaign.

Can’t beat that…And I do all the work. No subbing it out, I do the work.

I promise this isn’t some silly “create a sense of urgency” salesman BS, I can only take on so many social media clients, so space IS limited.

If you want to be well on your way to developing a solid social media presence going into 2014, let me know now. Send me an email to darren@darrenslaughter.com.

Thanks and have a great week!


P.S. Begin you membership now and I will include custom design work for each of your social media profiles AND include my reputation monitoring for free!. That’s over $300 saved right there this year!

5 responses to “Why Social Media Will Beat Testimonials – And an Offer”

  1. Michael Slattery Avatar
    Michael Slattery

    Great article but as a roofing company I feel our site will always be our main lead generator. FB and G+ are not for getting leads but are more about branding and establishing authority in my field. I just try to create buzz and if it comes from Mumbai, that’s OK. For other businesses such as restaurants social media can be a great sales tool but if I put too much roofing related stuff up there . . .crickets.
    roofer mike

    1. Michael Slattery Avatar
      Michael Slattery

      As a PS, you’re offer looks great for a company that needs a social media presence. I have two friends who own pizza shops. One has a Facebook Page and one doesn’t – guess who’s making the most pizza.

    2. Darren Avatar

      I agree…your website is ALWAYS your online showroom, and social media is a branding tool. Don’t get me wrong, people can sniff out a “store bought” social media campaign vs. a natural campaign. Sure, all of your likes and friends aren’t going to come from your general area, but when you have 5 followers for six months, then one day you have 2,000, all from all over the world, that’s a gamed social media program, and people know it. Thanks for stopping by Michael and commenting, and I bet Mr. Pizza who promotes themselves (for free) on social is the clear winner.

    3. Heidi Nyline Avatar
      Heidi Nyline

      Hi Michael, I used to think the exact same way as you about social media. Here’s the thing though. Facebook and Twitter can do something your website can’t – engage personally with your followers. That engagement is what turns a follower into a customer and when they do need a roof – they already know who they want.

      It’s taken a couple of years (yup it takes a long time) but I definitely generate more than just buzz from my Facebook page.

      Great advice Darren. If I didn’t enjoy social media so much I would have you do it for me.

      1. Darren Avatar

        Thanks Heidi! You are a perfect example of DIY social!