Your Business or Your List! The recent events about Google and the way they are delivering search results these days should give anyone who uses the web to generate business a case of heartburn. Sure, some of you are experiencing great organic traffic with Google Places and the new layout for the 7-Pack, but don’t…
Being a business owner myself, I understand the need to focus on what’s happening today, right now, right this very second. Which is why we all sometimes need to be shaken, not stirred, out of our complacency and for you, to start thinking about your construction marketing plan for 2011 and beyond. Which is what…
So many contractors I talk to today have cut or reduced most of their marketing and now rely heavily on their free listing in Google Places to generate new business. But something keeps gnawing at me and I can’t help but wonder if Google isn’t setting them up for the big kill someday soon. Here’s…