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Social Media for The Home Improvement Contractor in 2015


“Almost overnight, the Internet’s gone from a technical wonder to a business must.”
~Bill Schrader

Whatever your business, if you are not online making use of social media, you are missing out. Home improvement contractors are using social media to grow their businesses in numerous ways everyday!

The Benefits of Growing Socially


Provides interaction and support to current clients

When all is said and done, word of mouth is the best form of advertising, every contractor knows that. Social media is word of mouth on STEROIDS! By engaging and interacting with clients on social media, you keep them happy and informed. It helps you stand out, so your clients will want to share your services with all their friends because they know, like and trust you.  Easy and outstanding recommendations, Check!

Draws in new clients

People still use search engines like Google, yes, but searching for recommended businesses through social media has become a common practice. Facebook, YouTube, Twitter, LinkedIn all see massive search traffic for goods and services. If you are not there, potential clients cannot find you, but they are finding your competiton. a

Shows off your best side

Home improvement lends itself tremendously to social sharing. From educating and teaching your followers to posting pics of that awesome makeover you’re so proud of, social is where you share them! Instagram and Pinterest are fantastic for this. Picture posts even get lots of interaction on Twitter.

You can also shoot a behind the scenes video of your work and have it uploaded to your site (all content should originate on your site!) Youtube, Facebook and even Instagram.  Visual media and social sharing allows you to show both the business and human side of your company.

People want to see not just your services, but what drives you as a company. Showing, rather than telling, the quality work you do, is far more engaging and convincing.  Someone can discount you in a consultation, but they cannot argue against “seeing” the results of your work.

Hiring experts to represent you and your home improvement company on the social media landscape can provide long-term rewards for years to come! You cannot beat brand awareness and customer loyalty. Nothing provides both like social media.

As Clay Shirky said,

“It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”

Either get on board or be left behind!