When your creative juices aren’t flowing and you are up against a deadline, turn to two unlikely sources for ad copy inspiration. Many of you can find one sitting right next to you on your wife’s bedside table. The other one you probably see everyday and don’t pay any attention to it, and it is…
When you spend your days hustling, it is easy to forget the things you need to do to make sure your contracting business is not only successful today but tomorrow and next week too. You don’t have time to feed yourself properly much less take the time needed to develop a solid marketing program. So,…
Contractor marketing has changed a lot over the last 10 years. It used to be that giving something away for “free” was enough to motivate a potential customer. Free was the magic bullet in marketing that moved passively engaged shoppers into buyers. But I am afraid it no longer carries the weight it once did.…