The past week’s posts have been about two things, making sure your ads hit the intended target (your best clients or customers) and avoiding the pitfalls commonly associated with poor advertising. If you don’t read anything else on my blog, this past week alone should save you thousands of dollars in misspent advertising and make…
You may be the best damn plumber in the trade, you can make the best kitchen cabinets the world has even known and you might be the best mason since Solomon’s temple, but you started your own business to make money. And that means you have to go above and beyond whatever it is the…
Yesterday I went on a bit of a rant about the direct-mail company Money Mailer. And if you paid attention and read between the lines of that post there was a valuable marketing nugget that you could put to good use right away to promote your contracting company. If you didn’t read it yet, you…