Most advertising I see today is boring. It’s not the fault of the marketers; it’s just the constant bombardment from the millions of ad messages out there every day. It’s easy to see why most contractors are pissed off when it comes to advertising since most are operating on a small budget to begin with.…
To expand on yesterday’s post about creating great ad copy, I thought of a few more things that you should take into consideration when developing your strategic marketing plan for your contracting business or home improvement company. 1. Don’t make promises your company can’t keep – While bold statements and bravado will draw more people…
Advertising is a $350 billion dollar industry, and that’s just here in the United States. Ads are blasted out every day from more than 1500 TV stations, 12,000 radio stations and 2000 newspapers. And yet some contractors still don’t believe in advertising The reason many will tell you is that they have survived for years…