I work through the following exercise pretty early on in a new client meeting. It seems to really opens their eyes as to what they are currently doing versus what they WANT to be doing in their business. It also gives us a chance to get a strong dialog going by cutting through the bullshit…
Last week I did a post on using co-op advertising to offset some of your advertising costs. I hope you took my advice and got your ass moving because like I said in that post, co-op dollars usually expire at the end of the year. But, if you didn’t feel inspired by that post, maybe…