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Use Old Media to Develop a Social Media ROI
I shot this video towards the end of last year and I just dug it up after forgetting I did it. I wish I had remembered it because I think the content makes a lot of sense to contractors who are on the fence about the value of using social media. In the video I […]
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Hope Shouldn’t Be Your Marketing Strategy!
Many business leaders and successful people have adopted a common phrase, “Hope is not a strategy”, well no shit! However, many construction contractors are still relying on nothing but hope, prayer and a little luck with their construction marketing strategy. They are hoping that their latest radio ad or television spot will pull in some […]
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Why You Need Social Media – Cause It Ain’t a Party If You Are The Only One There!
After my week-long series on social media marketing for contractors I received an email from a painter out on the west coast who basically said that social media is bullshit. His business was built on referrals and he is making a good living from that. To that I say good for you George. But for […]
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A Contractor’s Guide to Social Media Marketing Part 1
Even if you’ve been living on the moon for the last few years you’ve heard of social media sites twitter and Facebook. In fact, Facebook just broke 500 million users, almost double the US population. For all my contracting brothers and sisters out there that think social media sites are a fad…they’re not, and you […]
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10 Tips to Developing a Social Media Presence For Contractors
The early adopters of social media gained a first-mover advantage that many contractors are finding difficult to overcome today. That doesn’t mean you don’t start, it just means that most of you are going to have to work your asses off to make a difference. How can you gain a foothold in social media today? […]
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