I shot this video towards the end of last year and I just dug it up after forgetting I did it. I wish I had remembered it because I think the content makes a lot of sense to contractors who are on the fence about the value of using social media. In the video I…
Many business leaders and successful people have adopted a common phrase, “Hope is not a strategy”, well no shit! However, many construction contractors are still relying on nothing but hope, prayer and a little luck with their construction marketing strategy. They are hoping that their latest radio ad or television spot will pull in some…
After my week-long series on social media marketing for contractors I received an email from a painter out on the west coast who basically said that social media is bullshit. His business was built on referrals and he is making a good living from that. To that I say good for you George. But for…