If you are a home improvement contractor and have thought about advertising online to generate leads or build a pipeline then you need to have a foundation and a place to start. The first thing you need to realize is the power of search engines. Google alone accounts for 90 billion searches a month in…
The streets are paved with gold…at least that is what some people will tell you when it comes to using Google’s Adwords to advertise your contracting company online. Many times, quite the opposite is true. Unfortunately, I know too many contractors who gave Google Adwords a shot, got their asses handed to them, and never…