Years ago, the internet was a lot like the introduction of the television from the early 50’s. The people who had a television were seen as slightly more affluent, popular, and attracted attention. Now people can get access to TV programming on their cell phones, so the novelty has worn off long ago. The same…
Earlier today I talked about the effort involved in social media marketing for contractors. And no matter how well you treat your clients, there is always going to be someone who feels slighted. And that’s when you are going to have to deal with criticism online. Criticism online is a lot different from dealing with…
Contractors and home improvement companies need to know one thing BEFORE starting a social media campaign. To be successful, you need to work just as hard online as you do in your business during the day. And while social media marketing doesn’t have a fixed cost, there is a trade-off. Work! For all the hype…