Prospects don’t want to hear ‘sales pitches’, they want to hear stories. They want to hear how what you do, and what you do for others helps them. Reviews are a great way to take a story about a project and turn it into content for social media and your blog. Just chunk it out into the right pieces and you now have amazing content for all of your social outposts and your own site!
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.