I hear excuses everyday why some contractor doesn’t want/need/like to advertise. Everything from “I don’t have any money” to “Everyone knows me”. Well, I’ll tell you what, you are full of shit and lying to yourself, your spouse and your workers, you just don’t know it. Why do I say that? Well, let’s break down…
I work through the following exercise pretty early on in a new client meeting. It seems to really opens their eyes as to what they are currently doing versus what they WANT to be doing in their business. It also gives us a chance to get a strong dialog going by cutting through the bullshit…