Inevitably, when someone tells me that a particular type of marketing “sucked” or “didn’t generate any leads,” I tend to want to look for reasons why and how we can improve their result. This has never been truer than with advertising online using Google AdWords. There are just so many things that can go wrong!…
Obviously, I spend a lot of time around contractors, both online and in the real world. And there is plenty of spirited competition when it comes to just about, well everything. But I am starting to observe a troubling trend that I feel compelled to mention. Website traffic I hear things like “my site got…