It’s Friday, and nobody wants to use a lot of brain cells thinking. So I am going to make this a nice quick post. But one that is still pretty important! Google Places for contractors With so much going on in local search, especially Google’s Places page, you need to realize that it is not…
What mistakes do most contractors make? That was the question posed by Chris at Magic Pools when I opened up the phone lines here at Darren’s and turned the podcast over to you guys with your questions on marketing and advertising. So, to answer Chris’ question, not having a plan in the first place is…
1. Steal – That’s right, steal a good idea for an ad or a flyer or a business card or whatever else catches your fancy. Some of the best marketing I have ever seen came from a “borrowed” idea that was made better. 2. Aim like a friggin’ laser – You have to know your…