Ask a bunch of sales people about their personal sales plan and you’ll quickly discover a trend. Productive sales people, regardless of what they are selling, are committed to making contact with a predetermined number of people every day. Take away all the smoke and mirrors that typically surround sales and you will be able to see contractors should stick to the same rule.
Let’s apply a simple math example to illustrate the point. Say that a young college student was just hired as a copy sales representative. The sales goals set by his manager are four new machines per month. The new employee has about 2,342 prospective customers in his territory that don’t use his company’s products. [Read more…] about Contractor Marketing is a Contact Sport