Be seen and heard in your advertising next year! Have you ever wondered why so many Realtors and lawyers put their picture on…well, every friggin’ thing? It’s because it is a proven fact that if we see the same picture of a person over and over again, without any other knowledge, we begin to think…
I spend a lot of time thinking. Sometimes I can sit for an hour just trying to work through a series of problems or questions in my head. I do this because once things are in action, they tend to take on a life of their own, so I want to make sure I have…
I had a new client meeting last week where I was reviewing this year’s worth of ad campaigns to set a budget and strategy for 2011. As I sat with the owner and his marketing person I asked how each part of their marketing did as far as results; print, direct mail, online advertising, the…