Go into a grocery store anytime of the year and you will see a particular marketing concept known as “occasion based marketing.” For instance, yesterday I went into my local grocery store to stock up for my Eagles ass-kicking of the Washington Redskins on Monday Night Football. On an end cap they had a large…
You are a fantastic plumber, carpenter, electrician or painter. You have grown your company and you are busy every day. You realize now that you need to have a professional take over your marketing tasks. Or maybe you are just starting out and while you are a fantastic craftsman, you don’t know the first thing…
So yesterday’s post on ugly marketing generated a question from one reader who wanted me to expand a bit on how contractors butcher ad copy in their print media. Being one to want to please his readers, I present to you 10 ways to help your ad fail, David Letterman style. And today’s Top 10…