I’ve gotten a lot of e-mails lately asking how much contractors should spend on advertising, which has led to an informal series of posts on the topic. But let’s face it, there’s no fun in watching ad budgets, you want to spend as much as you can to let the world know about your good…
So last week I wrote a post to help you figure out how much you should spend on your advertising, and today I want to talk about how to maximize that budget. Hopefully you realize by now that you need to spend enough money on advertising to create an impact in your market. While you…
Advertising is a $350 billion dollar industry, and that’s just here in the United States. Ads are blasted out every day from more than 1500 TV stations, 12,000 radio stations and 2000 newspapers. And yet some contractors still don’t believe in advertising The reason many will tell you is that they have survived for years…