It makes sense in a downturn economy to use marketing and advertising resources that are free or low-cost. Many contractors I work with are using door hangers, fliers and free online sites like craigslist.org to market their businesses. Many contractors have become reliant on Google for free traffic by using the Google Local Business Center,…
With an economy that is forcing people to care for their homes themselves, I am surprised more contractors are not offering DIY classes like Home Depot. Now, before anyone get’s going on a Home Depot rant, the model they are using is one you can use yourself to bring in new clients or customers. Let’s…
The question I get asked the most often is how I choose the media platforms for the particular client I happen to be working with. Well, there is a lot that goes into that question, but I have a short answer that I can share with you if you are trying to figure out how…