Here is a not so fictional conversation between a customer and a construction contractor: Customer: “Do you build homes?” Contractor: “Yes, we specialize in homes.” Customer: “Do you also build single story office complexes?” Contractor: “Yes, we specialize in office complexes.” Do you see a problem? The contractor is claiming that they specialize in homes…
When I mention to a contractor that he needs to do more marketing many freak out and have a heart attack. Running a business is tough enough without the extra headache of putting together an advertising program. But it doesn’t have to be that way. Taking the time to incorporate a couple of small things…
Just having a web presence today doesn’t ensure growth for your business. You need to market your product or service online for two reasons; your competition is online, and more importantly, so are your customers. The way people go about their daily lives has changed dramatically with due to search engines and social media. For…