I spend a lot of time thinking. Sometimes I can sit for an hour just trying to work through a series of problems or questions in my head. I do this because once things are in action, they tend to take on a life of their own, so I want to make sure I have…
Go into a grocery store anytime of the year and you will see a particular marketing concept known as “occasion based marketing.” For instance, yesterday I went into my local grocery store to stock up for my Eagles ass-kicking of the Washington Redskins on Monday Night Football. On an end cap they had a large…
You are a fantastic plumber, carpenter, electrician or painter. You have grown your company and you are busy every day. You realize now that you need to have a professional take over your marketing tasks. Or maybe you are just starting out and while you are a fantastic craftsman, you don’t know the first thing…