What mistakes do most contractors make? That was the question posed by Chris at Magic Pools when I opened up the phone lines here at Darren’s and turned the podcast over to you guys with your questions on marketing and advertising. So, to answer Chris’ question, not having a plan in the first place is…
1. Steal – That’s right, steal a good idea for an ad or a flyer or a business card or whatever else catches your fancy. Some of the best marketing I have ever seen came from a “borrowed” idea that was made better. 2. Aim like a friggin’ laser – You have to know your…
Everyone knows a window guy or door guy or concrete guy. Here is a way to cut competition, keep your prices high and become the defacto “go to” guy in your market for whatever niche you want to target. In this environment, you have to put as much distance between you and the rest of…