What mistakes do most contractors make? That was the question posed by Chris at Magic Pools when I opened up the phone lines here at Darren’s and turned the podcast over to you guys with your questions on marketing and advertising. So, to answer Chris’ question, not having a plan in the first place is…
1. Steal – That’s right, steal a good idea for an ad or a flyer or a business card or whatever else catches your fancy. Some of the best marketing I have ever seen came from a “borrowed” idea that was made better. 2. Aim like a friggin’ laser – You have to know your…
So, as many of you know, I have a podcast; just look right up there in the nav menu, go ahead, I’ll wait. Back? Good. Up until now, the podcast has been an audio version of my daily posts here at Darren’s. But it’s time to mix that up too! I have a new idea…